Strategies to educate and convince middle-aged women about the benefits of lab grown diamonds are essential, emphasizing that lab-grown diamonds offer higher quality at a lower cost compared to natural diamonds.

When purchasing diamonds, customers should check brand reputation, buy-back policies, and certification from reputed labs. Craftier emphasizes business ethics, especially in B2C, where price uniformity is challenging. The brand focuses on ethical sourcing and certification, ensuring reliable and quality products.