About Us

Who are we?

Craftier is an atelier where luxury marries sustainability to cater to conscious consumers with consummate jewelry pieces studded with unmatched lab-grown diamonds. Innovative designs, certified substances, and impeccable craftsmanship redefine elegance while echoing the environment’s arĂȘte.

  • Our Vision

    To redefine affordable luxury in India's gems and jewelry market by offering high-quality lab-grown diamond jewelry that combines exceptional craftsmanship with sustainable practices, making elegance and sophistication accessible to all

  • Our Mission

    To revolutionize the jewelry industry by offering exquisite, high-quality lab-grown diamond pieces that embody affordable luxury. Craftier is dedicated to empowering women by meeting their aspirations and capitalizing on their professional skills. The brand also strives to create a positive impact on the community, promoting sustainability, innovation, and economic empowerment for women.

Achal Gupta

Concept Leader, Founder, and Director at Craftier Shaping diamonds and adorning your dreams since 2007

With over 18 years of demonstrated experience in the world’s largest diamond industry, Achal Gupta, the chief steward at Craftier, is an invaluable source to the industry with a crystal clear vision and unflinching passion. Exceptional business and leadership skills such as Product Development, New Business Development, Strategic Planning, and Retail Management help him carve a distinct niche in jewelry and luxury goods segments. A flair for turning fashion sustainable and luxury affordable induces Achal Gupta to confer markets with unique and evocative ensembles that never lose their sheen, and his latest venture, Craftier, is a discerning initiative in the sustainable jewelry market. Also, through unique retail and franchise models for Craftier, Achal emphasizes ethics in B2C, where price uniformity is a challenge.

USP's

  • 18 YRS OF EXPERT MENTORSHIP

    • Led by industry veterans with decades of expertise.
    • Deep understanding of market trends and consumer preferences

  • SUSTAINABLE BY ALL MEANS

    • Commitment to ethical sourcing and sustainable practices.
    • Eco-friendly operations from production to packaging.

  • AFFORDABLE LUXURY

    • High-quality lab-grown diamonds at competitive prices.
    • Making luxury accessible without compromising on quality.

  • AMAZING PLANNED IN-STORE

    • Luxurious store environments designed for a premium shopping experience.
    • Personalized customer service with expert assistance.
    • Exclusive membership benefits for loyal customers.

Inspired by ethics and enriched with value!

Craftier offers a product range starting at â‚č2999 (nose pins, studs) with a maximum range unto â‚č10,00,000 . The brand provides unique diamond shapes , including custom cuts like alphabets, focusing on unibody solitaire diamonds, and a slew of statement pieces. We use 14kt / 18 kt Gold in all our creations. At Craftier, sustainability ties the knot with luxury to help you shine both outside and inside.

Craftier is offering lab-grown diamond jewelry to target Tier 2-3 cities as well . Our goal is to reach every middle-class woman who dreams of wearing diamond jewelry but finds natural diamonds unaffordable. We believe every woman deserves to wear what she desires, and our lab-grown diamonds make this aspiration attainable.