Action items include developing training programs for youth, launching the 'Unnati' program, creating a consumer education campaign, expanding the range of customizable diamond shapes and designs, and highlighting sustainable practices in marketing campaigns.

Ethical sourcing and market positioning are to be emphasized in all communications to raise growing acceptance for lab-grown diamonds. This way, Craftier wants to exhibit its commitment to introducing healthy and profitable changes in the market for the betterment of all stakeholders.